Well it was an interesting Super Bowl Sunday, where Team Blackout was named the Twitter winner. As you saw, the Super Dome lost portions of power for over 30 minutes, which made every event professional watching glad it wasn’t them in charge. So, what can we learn from their minor heart attacks?
1) Take Advantage of the Situation
Turn the snafu around and make it a joke (after successfully fixing the issue). Within minutes last night, a Twitter parody account was already created (@superbowllights) and many large brands like Oreo, Tide and Audi quickly took advantage of the timeliness of social media launching incredibly successful ads via Twitter.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
2) Take a Deep Breath
You have a contingency plan in place (right?) so use it! If you’ve practiced for different situations, trust in your team to follow the contingency plan guidelines and communicate, communicate, communicate. The situation will be resolved, so relax the event must go on!
3) Communicate Honestly & Frequently
One thing that we know the Harbaugh’s were upset about and I’m sure many of the attendees was the lack of honest communication. Most likely it was known that the process would take longer than 15 minutes, however, they continuously kept adding on another 15 minutes. Social Media is one of the easiest routes of quick communication today, yet NOLA Ready only tweeted twice during the blackout to share updates and apologize. Make sure you have a backup communication plan in place AND that you are honest with attendees. After all, if it ends of being less time you look like a hero!
Any other tips you would add?