In any professional environment, it’s the combination of radically different opinions that often lead to the best results. However, in some cases, those differing opinions come with differing personalities which can bring tension to any situation. In the events industry, this can be especially distressing if it starts to get in the way of progress.
There’s this train called Content Marketing and you really should hop on it. According to a recent survey by the Content Marketing Institute, 88% of marketers in North America use some form of content marketing to promote a product or service. Out of those marketers, 76% of respondents say that they plan to produce more […]
Coauthored by Richard Harper and Michael Dominguez, co-chairs of Meetings Mean Business In the U.S., most businesses are small businesses. Whether they employ 15 people or 115, they contribute to our national economy by creating jobs and driving economic growth. That’s why the Meetings Mean Business (MMB) coalition commissioned new research to understand whether they […]
Modern event organizers need to be collaboration artists. That means knowing when to reflect, and knowing when to ask questions. We decided to ask questions and bring three industry leaders face-to-face, to kick off the conversation about meetings and events in 2017. Social Tables and Convene brought together Larry Abel of Abel McCallister Designs, Convene […]
It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation Once you hear the […]
No time? No problem. Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. Tweets, likes, follows, and replies: do you know how to leverage the many social media tools of the trade for your event marketing efforts? In this event marketing series, we’ll will […]
Instagram is to photos what YouTube is to videos. Instagram is the place for sharing your latest selfie or whatever random pic you feel like uploading for the world to see. This social network also has enormous potential for event promotion. As of 2016, Instagram has an estimated 400 million active users around the globe. […]
In a recent move by the social tech giant, Instagram made an aggressive attack to soak up some of Snapchat’s loyal users. The Facebook-owned photo app released “Instagram Stories” a near replica of Snapchat’s story feature. With this new update, users are able to post short videos to their profile for all to see. In […]