According to Convention Industry Council’s report, The Economic Significance of Meetings to the U.S. Economy (Jan 2014), in 2012, there were 284,600 conventions/conferences/trade shows in the United States, hosting over 87 million attendees. The solutions for managing these shows is expansive, especially when referring to trade show lead retrieval options. Lead retrieval devices provide substantial ROI for companies investing marketing and business development dollars in trade shows.
Let’s take a look at the 7 best technologies out there that can make for easier trade show lead retrieval:
One of the easiest ways to morph your mobile devices into lead generating machines. The endless trade show services provided by iCapture (see above) gives users an all-inclusive experience when working the floor at any conference. iCapture is most known for their world-class badge scanning processes and technology. Say goodbye to lost leads of the past!
The true veteran of our list, CompuSystems has been a leader in the lead management scene since 1976. They are the penultimate thought leaders when you happen to think to yourself, “but what do I do with this lead information now?” These guys are all about successfully leveraging lead data, and the way they collect this info couldn’t be easier.
3.) Booth Tracker
When it comes to booth rental management software for trade shows, exhibitors, and event planners look no further than Booth Tracker. Booth Tracker is here to simplify all of the trade show reservation processes we’ve all come to know and love over the years (ugh). Using dynamic floor plans and web interfaces, Booth Tracker communicates trade show details with it’s own unique flair.
4.) Social Tables
Social Tables is known for being the leading event management software used by planners and properties to create more than one million successful events. Experience the best of to-scale diagramming, 3D rendering, guest seating, anytime-anywhere collaboration, and mobile guest check-in.
“The portal to all of your trade show management and event marketing solutions.” Don’t just take their word for it, these guys pack a serious punch in the world of event management. From design to personalized tutorials, Exhibitcore is the real deal. If you’re unhappy with the way your trade shows have looked in the past, Exhibitcore is here to help reset that bar of yours.
As part of their customizable technology for exhibition management, one of Map Your Show’s (MYS) most-utilized pieces of software is their exhibitor data collection system. It gets rid of the common redundancies that go along with everyday data entry and gives event professionals the ability to set-up a personalized dashboard for gathering trade show information.
Software for trade show and banquet managers including floor plans, reports and vendor sign-up. ConventionForce provides spatial mapping and booking software to manage tradeshows, and better deal with trade show lead retrieval.
Hosted by the trusted Cvent brand, Intelligent Leads provides an effortless trade show experience for users. From the ability to determine what a qualified lead looks like (on the trade show floor), to seamless business card capturing, Cvent has brought another product to the market that takes care of an event planners dirty work.
Forget the way you used to capture trade show leads, Attendify is here to break the mold. With Attendify, you’ll learn to understand the behavioral data behind event attendees and prospects you interact with. Not to mention, we hold the personal opinion that it has the sleekest design available.
If you’ve made it this far down our list, you’re probably tired of renting any sort of lead retrieval equipment once arriving at a trade show. Luckily, this is where Validar can step in and take the wheel. Compatible with PC, Mac, and mobile options, Validar specializes in “Universal Lead Capture”, a fully-customizable solution that can work as a direct extension of your current CRM.
You’re not going to stumble into an easier trade show lead retrieval process, but these technologies listed above are surely a step in the right direction. Your events (and ROI) will thank you later.
Have some thoughts or experience with any members of our list? Let us know on Twitter @socialtables.